Services

Social Media Strategy Consulting

Online Reputation Review and Social Media Guidelines

Small Business Coaching for Retailers and Restauranteurs

Intuitive Coaching for Entrepreneurs – New For 2012!

Interested in having Jen speak to your organization? Check this out.

Social Media Strategy Consulting

We provide social media strategy consulting for entrepreneurs and small businesses. We focus on businesses directly serving their customers, but if your serve other businesses we still should talk.

Our philosophy is to “teach you to fish.” Through training, strategy development and implementation, our goal is to walk away from the project with you feeling confident you can “take the wheel.”

No matter if you’re new to social media or if you’re already on social media, we’ll work with you to develop a program that engages your future customers, builds customer loyalty and sets you up for future success.

Our process can be broken down into these steps:

Online Review: understand your current online presence including websites, blogs, social media platforms from your future customer’s point of view. We’ll even highlight “shadow” profiles you may have forgotten about.
Training Assessment: understand where you are in your social media learning journey the develop a program to fill in the gaps.
Social Media Strategy Development: together we’ll develop an overall social media marketing strategy along with an initial “campaign.” This strategy not only includes what you’ll say, but who will say it and when.
Project Implementation: we’ll support your organization as you enter the implementation phase. This will include regular reviews of progress, training support and course corrections as needed.

By the end of the project, you’ll have a documented process to implement your social media strategies, an understanding of the tools and resources (including human capital) needed and a tactical plan spanning 3-12 months depending on your organization. Contact us with the needs for your organization.

If you’d rather talk live about your needs, schedule a call with us (limit 30 minutes)

Online Reputation Review and Social Media Guidelines

One thing that hold small business owners back from engaging online is they are afraid of what people will say – the negative stuff. Little do they understand people are going to talk whether you’re online or not.

It’s important companies are monitoring their online reputation on a regular basis. It’s also important company online guidelines are established so employees understand the boundaries you expect from them.

As your guide through this process, we’ll complete the following steps to help you monitor your online reputation and establish social media guidelines.

Online Review: understand what’s being said about your organization on the social media channels. This is extremely important for businesses directly selling to their customers. This review will be shared with the organization as a baseline for measurements in the future.
Monitoring Process: understand what’s currently being done to monitor the organization’s reputation. From there a gap analysis will be performed to determine tools training, resource allocation and implementation steps.
Social Media Guideline Creation: through a question and answer process we’ll co-create your social media guidelines. Staff training/education is part of the implementation of the guidelines.

Any questions? Let us know.

Ready to set your business up for success? Schedule your 20 minute consultation today.

Small Business Coaching for Retail and Restaurants

The trap most retail and restaurant owners fall into is they spend all their time in the store they end up building their business in their spare time. The result no time for themselves, lack of energy and a business that slowly fades into the sunset.

This isn’t just a situation retailers and restauranteurs fall into. Plenty of small service professionals like massage therapists and chiropractors find themselves in the same situation.

We bring over 25 years of retail, restaurant, small business and corporate experience to your table. Learn the secrets that companies like Starbucks used to grow individual store sales, create a better quality of life for their managers/owners and foster entrepreneurial spirit.

Our approach is people based. We believe in the philosophy that “companies don’t change, people change” so that’s where we focus, on you and your people.

In our seven step process guarantees you’ll not only grow your business, but yourself along the way.

Business Review: understand where the business currently stands with regards to revenue, expenses, employees, customers/clients and business plans for the future.
Goal and Success Defining: we’ll set both personal and business goals with a definition of what success looks like in each.
Tactical Implementation Plan: we’ll co-create an implementation plan for your goals that is realistic based on time, goal and knowledge or skill.
Weekly Accountability Checkins: measuring progress on a weekly basis leads to faster results than weekly, monthly or quarterly.
Resistance/Obstacle Awareness: change recreates natural resistance. Whether it’s within you or your employees, we’ll work together to address the resistance through life coaching, skill training and homework assignments.
Skill Development: With change comes a need to enhance your skills sets. If you’re hiring for the first time, perhaps it’s interviewing. If you’re new to social media, maybe it’s engaging your fan base. We’ll address your specific training needs as we progress through your plan.
Milestone Celebration: It’s important to acknowledge when you or your staff reaches a new milestone. With us as your guide, you won’t take your achievements for granted. We’ll make sure we point them out to you and help you celebrate them all along the way.

Our process is based on the system we’ve used to grow Life Simplified from an idea to a thriving business. This is all while taking regular vacations, spending time with our family and enjoying the holidays. You can also enjoy these benefits while your business grows. Complete the Coaching Request Form to get started.

Intuitive Coaching For Entrepreneurs

As an entrepreneur, it can be difficult to “see the forest for the trees.” Working with us will help clarify the path, build the skills you need to grow your business and the support to move forward.

Our philosophy is owning a business is as much a personal journey as a professional one. We combine both business coaching models and life coaching models to increase your personal effectiveness, help you grow your business, increase customer satisfaction and prepare for the next business transition.

Having a coach as an entrepreneur is one of the most valuable resources you can invest in. You’ll have your personal accountability partner.

If you’re ready to get started, complete the Coaching Request Form. We’ll get back to you within 24 hours.

Got a questions? Give us a jingle.