LinkedIn Strategy Masterclass

When was the last time you got a new customer from LinkedIn?

You’ve optimized your profile, joined groups, build a connection list…and still no customers.

You are a busy entrepreneur. You’ve invested a lot of time into LinkedIn. You feel like it hasn’t paid off because you haven’t gotten a customer from your efforts.

It’s frustrating because everyone keeps telling you to join LinkedIn. Because you’re so busy, you’ve been spending your “off” time working on LinkedIn. Now you feel like throwing in the towel because you wasted time you could have spent with family, friends or working on another way to grow your business.

You need a plan and a strategy to make LinkedIn work for you.

Welcome to the LinkedIn Strategy Masterclass: LinkedIn Strategies for Busy Entrepreneurs

The LinkedIn Strategy Masterclass is a workshop developed specifically for entrepreneurs. It’s designed not only with your business needs in mind, but also your time.

This workshop goes beyond the basics of LinkedIn. By the end of the workshop, you’ll walk away with a strategic LinkedIn marketing plan that will engage your connections, develop you as an expert in your field and do so without taking hours away from your business.

Your strategic LinkedIn marketing plan, when executed consistently, will create the trust you require to turn your connections into customers. Isn’t that what we all want as small business owners?

What’s unique about the LinkedIn Strategy Masterclass

The Structure

First you’ll receive all the information for the module we’ll be covering.
Next you’ll receive an action plan to review the information in the module and get a bit of practice.
Finally there will be a live session per module where I’ll be your online business consultant. As a group we’ll discuss the information in the module, talk about your questions, review examples/case studies and set you up for success for the next module.

The Content

The content is build upon the experiences of workshop participants and clients over the past 3 years. These are strategies that work.
The content is easy to understand.
The content is concise.

The Expertise

You’ll receive the most up to date information regarding LinkedIn. Not something that was developed 2 years ago.
We actively teach and use LinkedIn, therefore we can guide you through the process easily and effectively
Whatever questions we can’t ask, we’ll get you the answer as quickly as possible.

Here’s what you can expect.

You sign up by February 6th.
You’ll receive all the information for the workshops on February 15th.
Live classes begin March 6th and run weekly until March 27th. (4 sessions)

What you need to do to be successful in this Masterclass

The Masterclass is only for entrepreneurs serious about using LinkedIn to grow their business. The course starts as soon as you receive the materials on the 15th. Between the February 15th and March 6th, you must review the materials and begin the exercises. On March 6th, we’ll review Unit One. The following weeks will cover Units Two-Four.

To be successful, as soon as you sign up for this workshop, you need to schedule time in your calendar to devote to doing the work. That’s why we’ve given you a couple weeks to adjust your schedule, make the time and prepare for the class.

This is a real class.

Unlike many of the teleworkshops you have attended in the past, this is a real class. You are expected to complete the assignments, attend all four sessions and participate in each workshop. If this isn’t the type of learning you’re looking for you can stop reading right here.

This workshop series has been designed to engage all learning styles to ensure knowledge retention. When you do not complete one part of a module, you decrease your effectiveness with the material.

What’s covered in the LinkedIn Strategy Masterclass?

The class is broken down in the four components of an effective LinkedIn Strategy.

Unit One – You’ll create a buyer personae for your best customer. By the end of this unit, you’ll know who they are from the inside out. The activities will require you go deeper into your ideal customer than you have before. Then you’ll analyze your current connection list on LinkedIn and classify it through the use of tags to determine your prospective customers (based on your buyer personae), your referral sources and other categories.

Unit Two – You’ll streamline your engagement on LinkedIn. You’ll review the groups you belong tom the companies you follow and your connection list. You determine how often you’ll engage, where and with whom.

Unit Three – You’ll build a content library to share with your connection list. Whether you’re creating content or finding content on the web, you’ll create a content library you’ll use in marketing campaigns with specific goals attached to them.

Unit Four – In the final unit you’ll pull it all together and create a 3 month strategic communication, engagement and connection plan. This will include an editorial calendar, and specific “networking” time scheduled into your calendar for LinkedIn. The plan will be linked to specific goals that measurable and realistic.

How can this help you?

Only about 20% of LinkedIn users are effectively using the platform to grow their business. Most people set up a profile and walked away.

The secret is having a well thought out plan that is realistically built into your existing calendar.

You are great at getting things done. You wouldn’t be in business if you weren’t. The problem arises when you aren’t sure what exactly needs to be done. Then you start to waffle.

What is waffling?

It’s jumping on LinkedIn with no goals, strategy or game plan. Then you find yourself 2 hours later with nothing to show for it.

With a plan you’ll know what you need to do, how long you’re going to spend on LinkedIn and you’re end goal. With these three pieces in place you’ll not only achieve your goal, but you will do it in less time. This leaves you more time to work on other areas of your business.

Answers to the most frequently asked questions:

How long is the course? 6 weeks. 2 weeks of pre-work and 4 weeks of live teleworkshops.

What will be covered?

Understanding your buyer personae (target audience)
Understanding what effective engagement looks like on LinkedIn, where to engage and with whom
Building a content library to set you up as a subject matter expert
Building a 3 month strategic plan that includes goals, tactics and resources.

What is the format for the course? The study materials will be written and delivered in PDF format. The workshops will be a teleconference. These will be recorded and you’ll receive the recordings for each session.

What if I can’t attend a session? All sessions will be recorded. If you have to miss a session, you are allowed 1 absence, but I must be notified ahead of time. It’s best to plan to be at every session.

What does it cost? See below for details.

Is there a guarantee? We know you’re going to learn a lot from this workshop, but if you aren’t satisfied, you can drop out of the course up until the end of Unit One. The initial registration fee is non-refundable, but any balance you’ve paid will be refunded. You can not receive a refund once the Unit Two workshop begins.

Do you offer support? Yes, throughout the 6 week course you can reach out to me regarding the program. For premium users this will extend 30 days beyond the workshop.

Is there a homestudy version? A homestudy version of this workshop will be available in the Fall of 2012.

When can I expect results? The effectiveness of the LinkedIn strategy marketing plan depends on your consistent implementation. It’s NOT a get rich quick scheme. This is a step by step process you’ll be able to replicate over and over to market your business not only on LinkedIn but other social media site.

Is there a class limit? Yes. To make sure all the participants get the attention they need the class is limited to 10 participants.

Prerequisites for the LinkedIn Strategy Masterclass

In order to maximize your potential in this workshop, we ask you please have the following in place. If you do not have the following in place, please check out our workshops to support you in your journey.

A completed personal LinkedIn profile.

A list of connections.

An understanding of how to join and engage in groups.

A working knowledge of LinkedIn (how to navigate, how to update your status, how to send an invitation, etc.)

Product	LinkedIn Strategy Masterclass	Premium LinkedIn Strategy Masterclass
PDF Workbook for the entire workshop series
Activities, Checklists and real examples to support your learning process
4 recordings of each live session for you to download and review during and after the workshop.
Support from Jen throughout the process via email and phone.
BONUS Printed Workbook mailed to you.
BONUS - 30 days of support and one on one check in by Jen after the workshop Value: $300.00
BONUS - FREE evaluation of your LinkedIn profile with update recommendations Value: $150.00
BONUS 2 short guides: Asking for effective recommendation. Adding your LinkedIn profile to your email signature.
BONUS Managing Your Online Business Reputation: Tips and Tools to Monitor Your Online Business Reputation
Option 1 - pay in full	$300.00 save $50.00	$375.00 save $50.00
Option 2 - two payments. First payment is due upon registration. Second payment is due prior to March 1st, 2012.	$175.00 per payment	$212.50 per payment

Now I have to get things ready for class.

Warm regards,

P.S. If you don’t think you’re ready for this Masterclass, check out the other workshops we offer or sign up for the LinkedIn Article series full of great tips and advice.

If you have any questions,email me.